The Anne Frank House is active online and accessible worldwide via websites, apps and social media.
New digital strategy
The online environment has been completely transformed, and the possibilities of online communication have increased enormously. The use of mobile phones and tablets has grown exponentially, as has the number of online transactions. To be of greater service to our visitors when buying an online ticket or booking an introductory programme we are improving the infrastructure of our website, annefrank.org. In 2017 we continued to work on the content of a totally new website, which will go live in 2018.
Bot for Messenger
On 21 March, the International Day for the Elimination of Racial Discrimination, Prince Constantijn of the Netherlands, a StartupDelta special envoy, launched the Anne Frank House bot for Messenger. The bot provides information on the life story of Anne Frank as well as practical visitor information on the Anne Frank House. People from all over the world can receive instant answers to their questions in a personalised chat conversation. The Anne Frank House bot makes use of artificial intelligence and is self-learning, so it becomes increasingly smart, as it were, and can answer people’s questions better and better. The bot is presented in English.
The Anne Frank House is one of the first museums in the world to develop a bot for Messenger, in partnership with Facebook Netherlands.
Worldwide
Through the annefrank.org portal and its social media channels the Anne Frank House reaches an audience of millions of people worldwide.
Anne Frank and her diary
On 12 June 2017 it was exactly 75 years ago that Anne Frank was given her first diary, with its red checked cover, for her thirteenth birthday. And it was 70 years ago that Otto Frank published his daughter Anne’s diary, The Secret Annexe. Since then the diary has been translated into over 70 languages. How did a young girl’s diary become one of the most widely read books on the Holocaust? And why is the book still so important and inspirational today? On the new website diary.annefrank.org visitors can discover the story behind the diary of Anne Frank in Dutch and English.
#Diary75
With the social media campaign #Diary75 we asked our followers what Anne Frank’s diary means to them. Many people took part in the campaign, including famous figures such as Dutch Prime Minister Marc Rutte, children’s rights activist Malala Yousafzai and the actors Jamie Lee Curtis and Whoopi Goldberg. Over a hundred thousand people saw, shared and ‘liked’ the posts via our accounts on Twitter, Facebook and Instagram.